Search Engine Marketing (SEM) Costa del Sol, Spain

What is Online Marketing and Search Engine Marketing (SEM)?

As the title suggests it is about marketing your business on the Internet and via the search engines such as Google.

One element of this process is Search Engine Optimisation (SEO) but there is much more to it than that. There are many processed required to help a website rank highly and to generate relevant traffic.

Online Marketing also encompasses practices such as online press releases, article writing, link building, portal advertising, Pay Per Click Ad campaigns and a whole host of other activities.

The idea is to gain maximum exposure on the Internet for our clients in order to generate more leads and thus more sales.

The changing face of the Internet

As the Internet continues to grow and transform so does the way we conduct online marketing campaigns. For example you might have noticed that there are more videos appearing in search results or images appearing too, even news items sometimes appear within the front page of results.

This means that we adapt our online marketing to ensure maximum exposure. We use "Social Media" as well as the more classic methods to ensure our clients have the best opportunity of being found by a searcher looking for their "product".

Contact us for a no obligation chat

Like any business that is not your own field we are sure that you have many questions. Just complete the form on this page and we will contact you to discuss your online business and how we could potentially help you.

What is the advantage of online marketing as opposed to magazines and local press

Whilst these methods of advertising can still be very effective they come with a number of limitations.

If it is a monthly publication then the shelf life is likely to be 2 weeks maximum plus the fact that if you have to promote something quickly you can't. You have to wait until the next publication.

Then once your advert run is complete that is it. No more exposure.

With the Internet search results don't get archived through age. You don't have a shelf life - if a search is still relevant in 3 years time and the SEO has been done professionally you will still be found in the Search Engines, so that one search could still generate revenue for you years down the line.

I bet your competitors are doing online marketing